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Using Dexter’s Identity Colors
The Dexter Blue (PMS 282c) was chosen many years ago to represent Dexter’s proud tradition of quality and excellence. Laundry customers have come to recognize Dexter in association with this color, and it is important that we use it properly in our marketing to maintain and develop this brand recognition.
 
Dexter Primary Colors
 
The primary colors to be designated and associated with the Dexter brand are Black and PMS 282c Blue and PMS 429c. These are the ONLY 3 colors that the Dexter logo can be printed in or reversed out of.
 
   
 
Dexter Secondary Colors
 
Secondary colors to be used in Dexter promotions are White, and 229c Red, These colors are to be used as supplemental colors such as headlines or borders. The Dexter Logos are NOT to be printed in these colors.
 
 
 
 
DO Only Print the Dexter Logos in the Appropriate Colors
 
The Dexter Logo can ONLY be printed in the Dexter “primary” colors. They can be printed in black ink or PMS 282c Blue ink, or reversed out (white logo & text) of black or PMS 282c. The Dexter Logos should NEVER be printed in any other color including the Dexter “secondary” colors.
 
Proper Color Usage
When Used on White Background		   Proper Color Usage
When Used on Blue or Black Background		   Proper B&W Usage
When Used on White Background