Easy Card™ Offers Laundry Owners Flexible Management Solutions

FAIRFIELD, Iowa—August 28, 2008
Dexter Easy Card™ takes store management to the highest level, and was developed for laundry owners and customers to eliminate the day-to-day problems related to starting machines with coins. Laundry customers start machines by swiping a reusable card, instead of dropping quarters. This provides a faster, cleaner, and simplified experience for the laundry customer and laundry owner. Customers love the convenience of Easy Card™ and owners appreciate all the benefits.

There are no quarters to manage in an Easy Card™ store, saving laundry owners hours of collecting, sorting, and transporting heavy money. By simply by unlocking the cabinet, removing a stack of bills, and printing a receipt, laundry owners can collect money in minutes versus hours.

Gaining access to your Easy Card™ system remotely can be a powerful management tool. Owners can dial-in to a store to monitor sales, collections, and system status. Anywhere you can connect a PC to a phone line – you can access Easy Card™. Easy Card™ also allows for real time adjustments to accounts and vend prices. Laundry owners can improve profitability by quickly modifying prices to accommodate fluctuating utility costs. Having the ability to modify pricing in penny increments gives owners flexibility and options that their competition doesn't have. Also, promoting your business with creative marketing tools like time-of-day pricing and usage bonuses can increase your customer base. Best of all Dexter, can supply your equipment fully integrated with Easy Card readers. The entire system is covered by your Dexter factory warranty, and financing is available through Dexter Financial Services. With Dexter, Easy Card, and your Dexter authorized distributor your laundry is covered from start to finish.

Dexter commercial and on-premise industrial strength washers are manufactured in 18, 25, 40, 55 and 75 pound capacities, with high speed “Express” 200 g-force extraction models available in 18, 25 and 45 pound capacities. Dexter dryers are available in 30, 55 and 80 pound single pocket, as well as 30 and 50 pound stacked models. A stacked washer dryer is also available. Store owners can choose from Easy Card™, coin, or international coin drop on all Dexter Laundry Equipment.

Dexter Laundry, Inc. is an employee owned manufacturer based in Fairfield, Iowa, USA. Founded in 1894, the company has grown to offer a full line of front load washers, drying tumblers, Easy Card™ systems, and equipment financing serving the on-premise and commercial laundry industries. All products are American made with union labor at Dexter’s headquarters in Fairfield, Iowa where nearly 600 Dexter employees work to engineer, manufacture, sell and support our best in class laundry products around the world. Live operators and customer reps are available for questions and technical support. Learn more at www.dexterlaundry.com or call 1-800-524-2954 to find your local Dexter Authorized Distributor.