|
Location is the first thing to consider when building or buying a new or used coin laundry.
Things to consider:
• Where is the laundry (going to be) located? Is it on a busy street?
• What are the demographics of the neighborhood? What type of customers is this store going to attract?
• On average 80% of a coin laundry’s customers come to a laundromat, because the coin laundry is closest to their home. How close is this store to your ideal customers?
• Is the store well-lit? Can it be seen while driving down the street?
• Is adequate signage available, or is it possible to install it? Are there any signage restrictions you will need to keep in mind? Will you need building signage? Street signage?
• Does it have easy access in and out? Is it handicapped accessible?
• Is ample off-street parking available? Is it easy to get into and out of the parking lot? Is there enough parking available for your highest traffic times?
• What other types of businesses are located in the same area? Are these businesses that could increase or decrease business?
• What is the traffic count for this store?
• Where are the competing laundromats in the neighborhood located? What services do they offer and how might they impact the business of this potential laundry location?
• Is the store (or can it be) clean, well-lit and safe for customers? Lower income neighborhoods may need higher levels of security. Are women and / or families going to feel safe coming to this location? Will you need to install additional security features such as outside lighting, cameras, etc., to make your customers feel secure?
• Middle-class and upper income areas may often need additional services such as drop-off laundry or dry-cleaning. Are you willing and able to offer the additional services needed to draw in these customers?
• If the store is existing, does it have the technical capabilities you will need for utilities, plumbing, etc. For more information on what technical requirements you need, please consult your Dexter Authorized Distributor.
• If the building owners want to lease, can you get a long-term lease with reasonable rent? Is there the availability of options to renew, and low rent increases? |
